One of the many things that stands out for me as I read The Goblet of Fire is the mastery with which J.K introduces us to new characters. Using carefully chosen adjectives to describe each one when they first appear, she guides (and often manipulates) our reaction to them.
Her skill is most noticeable when she introduces two characters in close proximity to whom she wants us to react very differently, like Ludo Bagman and Barty Crouch Sr. early in the book and then Professor Karkaroff and Madame Maxime later on.
Bagman receives a very kind, rather lengthy description when he first arrives, concluding with, "His nose was squashed (probably broken by a stray Bludger, Harry thought), but his round eyes, short blond hair and rosy complexion made him look like a very overgrown schoolboy." The man is immediately likeable from this description and his happy-go-lucky, boyish personality only adds to his attraction, both for us as readers and for the other characters in the book.
Three pages later, Rowling introduces Barty Crouch as a "contrast with Ludo Bagman": "Barty Crouch was a stiff, upright, elderly man, dressed in an impeccably crisp suit and tied. The parting in his short gray hair was almost unnaturally straight and his narrow toothbrush moustache looked as though he trimmed it using a slide-rule." Just look at some of the adjectives she uses in this description (stiff, crisp, unnatural, narrow); every one of them is intended to make a young reader dislike this man. I won't even go into the "slide-rule" description of his moustache: how many members of Rowling's target audience would even know what a "slide rule" is?
Ironic, isn't it, that Bagman turns out to be a bit of con-man, ripping off Fred and George after their winning bet and fleeing from Goblins trying to collect on a debt, while Crouch, though always stiff and unapproachable, ends up being a staunch, utterly trustworthy opponent of the Dark Arts who dies at the hands of his evil son?
Rowling carefully controls how we first react to these characters, only to completely undermine our impressions later in the book.
Later, J.K. introduces us to the two headmasters of Europe's magical schools: Madame Maxime and Professor Karkaroff. In this case, she plays it straight. The initial descriptions of the characters turn out to be accurate predictors of their behaviour.
Madam Maxime is described as "unnaturally large", with "a handsome, olive-skinned face, large, black, liquid looking eyes and a rather beaky nose. Her hair was drawn back in a shining knob at the base of her neck. She was dressed from head to foot in black satin, and many magnificent opals gleamed at her throat and on her thick fingers." She is later described as having a "gracious smile".
Okay, so it's not the most attractive description. I'm not sure the words "unnaturally", "liquid looking" or "beaky" are particularly favourable. But that is balanced out by the words "handsome", "magnificent" and "gracious", suggesting that Madame Maxime will prove a different sort of person, perhaps a difficult sort of person, but not without her positive qualities.
Now compare that to the first description J.K. gives us of the head of Durmstrang: "Karkaroff had a fruity, unctuous voice; when he stepped into the light pouring from the front doors of the castle, they saw that he was tall and thin like Dumbledore, but his white hair was short, his goatee (finishing with a slight curl) did not entirely hide his rather weak chin." She continues the description several lines later with this "his teeth were rather yellow, and Harry noticed that his smile did not extend to his eyes, which remained cold and shrewd."
I will leave out the objectionable use of the term "fruity", a rare bit of potentially homophobic nastiness Rowling unfortunately indulges in from time to time.
Beyond that, we get a very negative impression of this man. From the "weak chin" to the yellow teeth to the cold, shrewd eyes, Karkaroff is described in a way that makes us wary of him from the outset. He "hides" things and smiles false smiles. He cannot be trusted.
To my mind, these descriptions are further examples of Rowling's brilliance as a writer. It is clear that she is in complete command of her craft, masterfully guiding our reactions to her new characters. As it turns out, of course, we learn quickly that J.K. is just as likely to use her powers to mislead us (and therefore make future plot developments more effective) as she is to use them to guide us down the proper path with regard to a particular character.
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